CSC 379:Week 1, Group 5: Difference between revisions

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'''Opt-in''' is a type of permission-based mailing where recepients must first give consent before becoming part of a mass mailing list.  This guarantees that the sender of the advertisement, newsletter, or other mass mailing is targeting only those who want the mail.
'''Opt-in''' is a type of permission-based mailing where recipients must first give consent before becoming part of a mass mailing list.  This guarantees that the sender of the advertisement, newsletter, or other mass mailing is targeting only those who want the mail.


'''Opt-out''' is a less stringent form of acquiring permission because recipients are not asked for consent before receiving the mailing, but are permitted to opt out of further mailings by indicating they wish to receive no further messages from the sender.  The process of opting out usually takes the form of a web link embedded in an email or a specially formatted reply to the sender.
'''Opt-out''' is a less stringent form of acquiring permission because recipients are not asked for consent before receiving the mailing, but are permitted to opt out of further mailings by indicating they wish to receive no further messages from the sender.  The process of opting out usually takes the form of a web link embedded in an email or a specially formatted reply to the sender.


The European Union Privacy and Electronics Communcation Directive mandates that entities wishing to contact existing customers through email or text/SMS must provide an opt-out option in their message.
The European Union Privacy and Electronics Communication Directive mandates that entities wishing to contact existing customers through email or text/SMS must provide an opt-out option in their message.






===Domain authentication===
===Domain authentication===
http://www.dmnews.com/cms/dm-news/internet-marketing/32319.html
 
 
'''Domain Authentication''' is a means of ensuring a valid sender identity in email to help prevent spam, email forgery, and fraud. There are different methods of domain authentication, such as Sender Policy Framework, Certified Server Validation, SenderID and DomainKeys, and different methods have different advantages. DomainKeys, for example, can authenticate the entire content of a message as well as the domain from which it originated, while SPF and CSV can reject a forged email before any data transfer occurs. However, they are all effective for authenticating a sender's domain, and it is yet to be determined which method or methods will become most popular.
 
 
===Bounties===
===Bounties===
Rewards for information that leads to arrest of spammers.  
Rewards for information that leads to arrest of spammers.  

Revision as of 20:25, 6 July 2007

Techniques Against Spam

Block Domains

Background A Technique to black spam that creates a blacklist of known spammers that can be used by email providers by the user. This will cause suspect spam to be sent to a spam folder or the automatic rejection of emails from blocked domains

Positive

It will effectively block spam from known spamming addresses.

Negative

Legitimate domains could be blocked as a result of a computer being hijacked

Require users to request permission to send your email

Background A Technique to black spam that requires senders to request permision to send you an email. Senders not on your approved list , or white list email will be rejected or sent to a differnt folder. One example of this is the Earthlink Spam Blocker

Positive

The user should never receive spam.

Negative

Could have emails that a user might want to see that is not spam, but also not on your approved list.


Charge for e-mail sent

Background If there is a cost per email sent spammers sending out millions of spam then would not be able spam at such a high rate http://www.cnn.com/2004/TECH/internet/03/05/spam.charge.ap/

Positive

Spam would be cut down due to the cost

Negative

users will have to pay a cost per email sent as well



Opt in / opt out

Opt-in is a type of permission-based mailing where recipients must first give consent before becoming part of a mass mailing list. This guarantees that the sender of the advertisement, newsletter, or other mass mailing is targeting only those who want the mail.

Opt-out is a less stringent form of acquiring permission because recipients are not asked for consent before receiving the mailing, but are permitted to opt out of further mailings by indicating they wish to receive no further messages from the sender. The process of opting out usually takes the form of a web link embedded in an email or a specially formatted reply to the sender.

The European Union Privacy and Electronics Communication Directive mandates that entities wishing to contact existing customers through email or text/SMS must provide an opt-out option in their message.


Domain authentication

Domain Authentication is a means of ensuring a valid sender identity in email to help prevent spam, email forgery, and fraud. There are different methods of domain authentication, such as Sender Policy Framework, Certified Server Validation, SenderID and DomainKeys, and different methods have different advantages. DomainKeys, for example, can authenticate the entire content of a message as well as the domain from which it originated, while SPF and CSV can reject a forged email before any data transfer occurs. However, they are all effective for authenticating a sender's domain, and it is yet to be determined which method or methods will become most popular.


Bounties

Rewards for information that leads to arrest of spammers. http://www.msnbc.msn.com/id/5326107/%20

The "Goodmail" approach

Bonds with escrow agencies